Why be visible in the dark?
Education Chart – Since the chances of being struck and killed as a pedestrian increase by 1100% after dark, according to the National Safety Council, you should take advantage of the Federal Highway Administration’s statement that reflectorization has been shown to increase the visibility of a pedestrian by a factor of five.
In the Scandinavian countries, where reflectors have been used by all members of the population since the early ’60’s, the nighttime pedestrian accident rate is 50% less than ours here in the United States. In the US, over 60% of pedestrian accidents and deaths occur in the dark says the National Safety Council. Wear or carry a reflector beginning today! Be Safe – Be Seen!
Here are some pertinent facts from independent sources:
“Chances of being struck and killed as a pedestrian increase 1100% after dark”
– National Safety Council.
“Poor visibility of pedestrians is a major contributing cause of higher nighttime accident rates”
– U.S. Public Health Service.
“In a survey of safety specialists, reflectorization countermeasures were identified as having the highest overall rating as a means for reducing school children accidents during darkness”
– U.S. Department of Transportation.
“A person dressed completely in black wearing a thumb sized reflector is detected at longer distances than a person dressed completely in white”
– Federal Highway Administration.
“8 out of 10 drivers who struck people at night didn’t see them. 90% of motorists who hit people at night are not ticketed for any traffic violations”
– Indiana State Police Reports.
Cornell University Cooperative Extension Program has published a report on “Action Wear: Clothing for Fitness”. The report states that pedestrians walking along a road in dark clothing at night are first seen approximately 55 feet away, giving a driver less than one second reaction time. A driver traveling at 60 mph needs over 260 feet to stop. They list the following colors and visibility distances: BLACK/BLUE – 55 feet; RED – 80 feet; YELLOW -120 feet; WHITE – 180 feet; REFLECTORIZED – 500 feet OR MORE.
For a copy of our one page “REFLECTORIZATION FACTS”, please E-Mail, Fax or call us now.
Here are facts and figures from safety experts in industry and government which prove you are safer when you are more visible in the dark – and reflectors increase your visibility instantly! Be Safe – Be Seen!
America’s most preventable tragedies.
Nighttime pedestrian accidents and deaths are America’s most preventable tragedies. Over 65% occur in the dark, and reflectors are the only proven method of making pedestrians and cyclists visible at distances sufficient for the motorist to slow down or stop. Consider the following statistics, and make the choice to promote with safety reflectors. Together, we can help reduce this drastic national toll.
Wearing white is not enough.
Studies have shown that pedestrians walking along a road in dark clothing at night are first seen approximately, 55 feet away giving the driver less than one second reaction time. A driver traveling at 60 mph needs over 260 feet to stop. The chart below represents the distances at which a driver will FIRST SEE a pedestrian depending on clothing color.
– Cornell University Cooperative Extension. Program Report “Actionwear: Clothing for Fitness
A person dressed completely in black wearing a thumb sized reflector is detected at longer distances than a person dressed completely in white.
– Federal Highway Administration
71 % of fatal adult pedestrian crashes occurred at dusk or dawn or in areas where visibility of the person was restricted.
– AAA Foundation For Traffic Safety
Studies have proven that the risk of being hit by a motorist in the dark is eight times lower when wearing a safety reflector. The use of reflectors has been shown to increase the visibility of pedestrians by a factor of five.
– Federal Highway Administration
Annually about 5,500 pedestrians and 1,000 cyclists are killed by motor vehicles. 95,000 are injured. Over 60% of accidents occur in the dark.
– Accident Facts, National Safety Council
“More children between the ages 5-14 die as a result of being struck by a motor vehicle than from any other cause, natural or accidental.”
– National Safety Council
Facts, Tips and Information On How To Create Safety Reflector Education And Visibility Programs
How does a Reflector Work?
Terminology can be confusing, for many people ask for a “glo” product or “neon sticker” and really want a reflector. Here are all of the terms you need when working with reflectors:
Reflector – sometimes called a “retro reflector”, it is a product that actually reflects light from a source back to the eye of the beholder. The source can be headlights or a flashlight. It can be a hard plastic part, a sheet of reflective material, or soft vinyl reflective film fabricated into an unlimited variety of shapes. There are prismatic reflectors and glass bead reflectors, but both reflect light sufficiently to make the wearer visible in the dark up to 500 feet away from the light source, or more.
Glo-In-The-Dark or Luminescent. When the lights go out, glo-in-the-dark materials go on. They emit a soft green light that slowly fades as time passes. They are only visible in absolute darkness. Stickers, sign and novelties are most frequent uses for glo-in-the-dark materials or inks. Only sign products are normally used in safety applications.
Iridescent – A prismatic film that diffuses light into varied patterns, and normally provides an assortment of prism colors as the direction of viewing changes. Very decorative, it is rarely used in night time visibility safety programs because it does not reflect light.
Why Use a Reflector in a Safety Program?
In many countries around the world, reflectors are in widespread use by pedestrians, cyclists, and motorists because they help make the user visible in the dark. In these countries the night tie injury and death rate is in the low 30% range. In the United States, where reflectorization is rarely used, the Federal Highway Administration report a 69% of all pedestrian deaths and injures occur in the dark. Encouraging the distribution of reflectors to people will help make them more visible, and can help provide a lowering of the night time death and injury rate. For example, after ten year of providing New Hampshire school children with reflective dot stickers each Fall, the New Hampshire Highway Safety Department reported a 54% reduction in “in-the-dark” incidents.
The Flashlight Trick – Even in a lighted office or classroom you can demonstrate how any reflector product works by providing a flashlight to your student and asking them to aim it at the reflector sample you are showing. Make sure they hold the flashlight up at eye level and look along the light beam, aiming the beam at the reflector. When the person sees the reflector it is normal to get an “oooh” or an “ahh”. Point out that this is a flashlight demonstration, and imagine how bright reflectors will be in car or truck headlights.
Official 2009 Death and Injury Numbers – The National Safety Council as confirmed by the Federal highway Administration reported 4800 deaths and 95,000 injuries in 2008.
Using the 69% in-the-dark rate, that calculates out to the following tragedy: 9 KILLS per day – 64.5 per week – 270 per month – 3240 per year. INJURIES: 200 per day – 1235 per week – 5070 per month – 61,750 per year. These are incredible statistics for a problem that is at least partially preventable by getting people of all ages to use reflectors regularly.
Local Involvement is Easy! – You can localize these statistics by visiting your newspaper office and asking the city editor for recent clippings of accidents that took place in the dark. You’ll probably find more incidents than you ever imagined. According to the Indiana State Police, 95% of motorist who hit pedestrians will not be ticketed because the “pedestrian was wearing dark clothing and could not be seen.” Once you have the information, it should notbe too difficult to get local support for a community or neighborhood wide “Wear A Reflector” promotion.
Interested in the Internet? – If’ you like to make use of the internet for research, education, fact finding and general information about safety, night and day, there are a wide variety of public and privates sites. Some of the more popular are National Highway Transportation Safety Agency; National Transportation Safety Board; University of North Carolina Highway Safety Research Center; CDC Injury Prevention Home Page; National Crime Prevention Council (McGruff); Partnership For A Walkable America; AAA Foundation for Traffic Safety; Federal Highway Administration; Pedestrian Information Center; National Safe Kids Campaign.
What’s the right time for a Reflector Safety Promotion? – Note that timing can be key. If it’s Spring, bicycle safety check-up are often conducted at local Fire Departments, and reflector giveaways are ideal prizes. In summer, vacation walking and hiking safety are great themes. In the Fall, back to school, end of daylight savings time, and Halloween safety make great and memorable promotions. Mid-winter sport often require going to and from events in the dark, and a promotion to “Light Up Your Life” can go a long way to achieving the goals of a local visibility educational program. The right time for a reflector promotion is anytime. “Just do it”!
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Pedestrians and cyclists are our invisible road users.
• 43% of all traffic related pedestrian deaths occur between 4-6 p.m., as the sun sets. During these four hours motorists rush home from a tiring day and child pedestrians return from school or extracurricular activities.
• Thousands of children could be safer each year by wearing retroreflective materials on clothing, footwear and accessories every day.
• The Reflctory offers a number of retroreflective products that can help keep kids visible and safe.
• Offering retroreflective items as part of your Safe Kids Walk This Way program can help to seamlessly integrate safety into children’s daily routines. Retroreflective zipper pulls can be attached to jackets and packpacks, and retroreflective armbands can help keep children visible from all angles.